Client Spotlight: Style by Color – Where Strategy Meets Style
Working with Style by Color, a company rooted in helping women discover their best colors and confidence, was a true dream collaboration. Over the span of a year, we brought their bold vision to life with a full suite of branded content designed to launch a new digital products and elevate their overall brand presence.
Scope of Work:
🎥 E-Course Production
I filmed and produced a multi-module e-course designed to teach hair professionals how to use color analysis in their work. This course became a cornerstone offering for Style by Color, combining educational depth with a high-end, approachable aesthetic that matches their brand voice perfectly.
**While I’d love to share snippets from the e-courses, the content is proprietary and belongs to the client—so I keep those materials private to respect their ownership and protect the value of their work.**
📣 Promotional Videos
To support the course launch and future marketing efforts, we produced a series of promotional videos—tailored for web, email marketing, and social. These videos highlighted the course value, built excitement, and gave potential students a clear look into what they could expect.
📸 Custom Brand Photography
We also created a bank of cohesive brand images that now appear across Style by Color’s website, Instagram feed, and print marketing, reinforcing the brand’s polished, friendly, and professional vibe.
The Impact:
✅ The client made back their investment for e-course production within 3 months of launch
✅ Style by Color now has a polished, evergreen content library to support ongoing course sales and brand storytelling
✅ With the strength of their visuals and videos, they’ve increased both engagement and revenue across platforms
In the founder’s own words:
“We’ve already made our investment back in 3 months of launch.”
This kind of result is exactly what drives me—to create brand content that doesn’t just look good, but performs.
Style by Color now has the digital foundation to grow even further, and I’m so excited to have played a role in bringing this educational and empowering brand to life on screen.
Looking to create your own e-course? Message me to get a custom quote on production!
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